Wal-Mart Expands Marketing Department
by March 27, 2006 12:00 am 63 views
Wal-Mart Stores Inc. of Bentonville plans to increase its advertising staff by 30 percent, or about 60 employees, this year, according to an article in Advertising Age magazine.
John Fleming, Wal-Mart’s chief marketing officer, currently oversees a staff of about 200 with an annual budget of about $1 billion, according to Ad Age.
Fleming plans to start three new departments: brand management, a category marketing group and an insight and customer strategy group.