KFSM, D-G Enter Promotion Pact
by January 31, 2005 12:00 am 76 views
KFSM, Channel 5, recently began promoting upcoming stories in the Arkansas Democrat-Gazette. The CBS affiliate aired an interview with D-G reporter Chris Leonard before his 16-page section on the Marshall Islands appeared in the newspaper on Jan. 16.
“Basically, their reporter appears on our newscast to share with our audience an upcoming story,” Van Comer, general manager of KFSM, said via e-mail. “They promote the interview in advance in their paper to watch KFSM. We hope to get added viewers, and they hope to gain a few new readers. The win for our audience is an extra story that otherwise would have only been in one media.”
KFSM, which has newsrooms in Fort Smith and Fayetteville, is owned by The New York Times Co. The D-G is owned by Walter Hussman of Little Rock through Wehco Media Group.