Wal-Mart Heats Up DVD Rental Wars
by June 23, 2003 12:00 am 62 views
On June 10, Wal-Mart Stores Inc. of Bentonville said that it is offering a lower-priced subscription to its online DVD rental service, as the world’s largest retailer revamps its attempt to compete with Blockbuster Inc. and Netflix Inc.
Wal-Mart said it would offer a $15.54 monthly subscription rate for the service for customers who only want to have two DVDs rented at one time. When the company started the service in October, it had a subscription fee of $18.86.
For those who wish have three rentals at once, the price will be $18.76, with a monthly fee of $21.94 for customers who want four rentals, the company said.
The company also said it has opened more distribution points for DVD rentals in order to speed up delivery time.