KKIX Still Leads in Arbitron Ratings

Once again, KKIX, 104 FM, is on top in Northwest Arkansas’ Arbitron ratings. The country music radio station owned by Clear Channel Communications has held the lead since fall 2000 when it was unseated briefly by KMCK, Power 105.7 FM, a Cumulus Broadcasting station that airs contemporary hits and pop music.

The numbers below pertain to ratings for the largest demographic, which is age 12 and older. Arbitron ratings are taken twice a year in the Northwest Arkansas market.

Arbitron radio ratings

Station — Format — Owner — Spring 2001 — Fall 2001 — Spring 2002

KKIX-FM — country — Clear Channel — 12.4 — 13.8 — 14.2
KEZA-FM — AC — Clear Channel — 10.0 — 8.4 — 8.8
KMCK-FM — CH/pop — Cumulus — 6.9 — 8.1 — 8.8
KMXF-FM — hot AC — Clear Channel — 8.5 — 9.2 — 7.4
KIGL-FM* — classic rock — Clear Channel — 5.4 — 6.1 — 6.8
KBVA-FM — adult standards — Hendren Radio — 7.6 — 6.9 — 5.5
KXNA-FM — alternative — Butler Broadcasting — 4.2 — 5.8 — 5.5
KAMO-FM — oldies — Cumulus — 4.2 — 2.6 — 5.2
KFAY-FM — country — Cumulus — 3.9 — 4.6 — 4.1
KKEG-FM — rock — Cumulus — 4.8 — 3.2 — 2.7
KSEC-FM — smooth jazz — Bentonville Broadcasting — 0.0 — 0.0 — 2.5
KDAB-FM — AC — Cumulus — 2.7 — 2.0 — 1.9
KFAY-AM — news/talk — Cumulus — 3.3 — 3.5 — 1.9
KURM-AM — news/talk — Kerm Inc. — 1.5 — 2.0 — 1.6
KOMS-FM — country oldies — Cumulus — 0.0 — 0.6 — 0.8

CH-Contemporary hits. AC-Adult contemporary. *Was KJEM-FM until Feb. 14.