Lisle Law Firm P.A. in Midst of Upgrade (Web Review)
by July 8, 2002 12:00 am 104 views
Lisle Law Firm P.A.
Springdale
For a cookie-cutter Web site, Lisle Law Firm’s Internet presence is probably about as informative as it gets. The text at www.liselawfirm.com comes across very clean and personal, making the firm seem approachable even for legal novices.
We thought the inclusion of staff photos was a great way to both personalize the site and to make sure potential clients can put a name with a face.
We lost count of the pages at www.lislelawfirm.com. But the firm told us it draws 200-250 hits and about 500-800 page views per month. Not bad for a souped-up brochure.
The static design reflects the kind of stability and professionalism often associated with a long-standing firm. Even the most aggressive law firms have yet to equate a commercially slick Internet presentation with their own brand recognition, so a more staid look is probably appropriate for the industry.
The site, which went live in November of 2001, offers helpful links to everything from Pre-Paid Legal Services Inc. to the Internal Revenue Services and the U.S. Department of Labor. There are even links for general legal subject matter that can serve as a legal resource book for most every business.
We apparently caught Lisle in the middle of a site upgrade. But the firm’s strategy, we’re told, will remain to get as much information out to prospective clients as possible. And we think Lisle has already accomplished that feat.
The site originally had some Flash animation graphics that were taken down because they were deemed not professional enough to represent the firm. Lisle’s lawyers told us they intentionally toned things down, and that the comprehensive information displayed mirrors Lisle’s thorough preparation for clients.
One technician said he doesn’t care for the centered text on the home page’s blue background. He added kudos for the site’s information, newsletter portion and e-mail address collection effort. The latter, he said, is a savvy move that should help the firm’s marketing efforts.
We appreciated seeing the Northwest Arkansas Business Journal mentioned in the newsletter section, since one of the firm’s lawyers was chosen last year for our 40-Under-40 awards. We do think, however, that datelines would be an affective way to distinguish when individual letters were actually published.<