Agracat Changes its Spots
Pixelbenders LLC of Rogers landed the deal to produce a 30-second TV commercial for Agracat Inc. of Farmington, the North American headquarters for the Chinese tractor manufacturer. The cable network and local affiliate spots run in select markets throughout the country.
Pixelbenders apparently won Agracat over when it redesigned its Web site at www.agracat.com. The spots use still animation to highlight the many different models of tractors and mowers offered by Agracat, which did $5 million in 2001 American sales.
Radio personality Jon Williams, a morning show co-host for Clear Channel Communications Inc.’s KMXF, 101.9 FM, in Fayetteville, did the commercial’s voice over.