Poultry in, Red Meat Out in Latest Consumer Survey
by March 18, 2002 12:00 am 64 views
The Consumer Intentions and Actions Survey conducted by BIGresearch said more and more people are turning to fruit, poultry and vegetables while eating less red meat, starch, sweets and snack foods.
And the reason? September 11, said Joe Pilotta, vice president of research at BIGresearch.
“It certainly looks as if the events of Sept. 11 have had a profound effect on the types of products people are buying and behavior patterns,” Pilotta said. “Consumers appear to be more grounded in their homes and more practical and less impulsive when purchasing products. If these patterns continue, it could have a profound effect on retail strategies developed for a pre-September 11 world.”
BIGresearch interviewed more than 7,100 customers in January, and it claims to gather consumer market intelligence from one of the world’s largest online communities of more than 60 million people.
The survey also showed that 13.1 percent of consumers plan on spending more on groceries within the next six months.