Content Filtering Improves Productivity

Newroads’ July 1 acquisition of Netegra LLC of Fort Smith, an Internet content-filter firm, added server-side site sifting to its arsenal. Terms of the acquisition were not disclosed, but Winter said the service has become popular with the firm’s more than 80 business clients.

He said any firm that supplies high speed connectivity for its employees may need some help with productivity control.

“Instead of concentrating on their work, your employees may be eBaying all day or surfing on sites that they shouldn’t be,” Winter said. “Our server-side content filtering lets you clean that pipe before it even gets to the facility. Doesn’t it cost you, the business owner, money from your bottom line when you have employees who are supposed to be concentrating on their work but instead they’re surfing all over the Internet.

“What does that cost add up to each day, or month, or year? This is a huge issue for our commercial clients.”