Ross Marketing Signs with Elvis on the Air

Ross Marketing Inc. of Rogers has landed a contract with Elvis.

Elvis on the Air, that is.

Steve Christopher is a radio personality from Birmingham, Ala., known as Elvis on the Air. Supposedly, there’s no question about Elvis that Christopher doesn’t know the answer to.

“The hook was he would give away a Cadillac if anyone could stump him,” said Randy Ross, owner of Ross Marketing. “He’s sharp. He knows what he’s talking about.”

Ross said Christopher was doing about 60 shows per year. Under Ross Marketing’s guidance, Christopher will be doing about 360 shows per year in the United States and overseas.

“A lot of times, he can do two radio stations in a city in a day,” Ross said. “I’m calling myself Col. Parker, but I’m not going to do him like Col. Parker did Elvis. Col. Parker put him on the map, but he took a lot of his money, too.”

Ross said the that deal was signed with Christopher this past summer but that Ross Marketing was still working on the marketing plan, which includes new CDs and CD-ROMs for computer use as samples of Christopher’s work.

Ross said Christopher is the only Elvis trivia expert licensed by Elvis Presley Enterprises. Also, Ross said, Elvis Presley Enterprises liked a logo that Ross Marketing did for Elvis on the Air and asked the marketing company to create a new logo for Elvis Presley Enterprises.