IRI, a global data provider for retail, health care and consumer sectors has joined forces with Clavis Insight, a digital shelf analysis company to better serve consumer packaged goods (CPG) companies.
“Our relationship with Clavis Insight further enables IRI to bring the physical and digital shopping world together by leveraging the best industry data sources at multiple levels to unlock the most advanced correlative and predictive omnichannel modeling and analytics for our clients,” said Robert Tomei, president of Consumer & Shopper Marketing for IRI.
The companies said in order to win with consumers brands need to engage and understand the changing shopping journey across multiple platforms. Clavis Insight’s online channel analytics will be integrated with IRI’s E-Market Insights service “supplying brands with all the information they need to protect market share and grow sales in an increasing complicated and interconnected retail environment,” said Garry Moroney, CEO of Clavis Insight.
“Brands no longer exist in just an e-commerce or physical store channel. A brand’s success today depends on a deep understanding of the e-commerce and omnichannel universe,” Moroney added.