Tag: Media & Marketing

Informed Marketing Gets Results

Veteran advertising agencies know the value of learning something about the media outlets they?re pitching stories to before actually mailing out press kits or phoning news rooms.

Firm Pushes Special Promotions

Headquartered in Westport, Conn., Ryan Partnership has opened a promotion agency office in Bentonville.

D-G Recovers, Keeps Sunday Lead

Morning News shows steady growth as weeklies lose circulation.

Donrey Changes Name to Stephens Media

Donrey Media Group, named for its late founder Donald W. Reynolds, was renamed Stephens Media Group on Jan. 14.

KJEM Asks: How Big An Ol? Listener Are Ya?

Phil Stone and Brent Douglas, morning show hosts at Tulsa station KMOD-FM, 95.7, took over the vacant morning slot at Fayetteville?s KJEM-FM, 93.3 and Fort Smith?s KKBD-FM, 95.5, beginning Jan. 14.

D-G Remembers Hairy Roebuck

It wasn?t much of a surprise when Lucas Roebuck announced on Jan. 10 that he?s seeking the District 97 state representative?s seat, which includes Siloam Springs and the hinterlands of west Washington County.

Satellite Radio Makes Waves for Industry

For the first time since the 1970s, when FM radio?s popularity rocketed past AM, radio is experiencing a paradigm shift.

24/51 Fights for Seinfeld 9

NBC 24/51 has increased its percentage of viewers in most categories since resurrecting its news operation in the summer of 2000, but the station has yet to match the 9 percent the ?Seinfeld? reruns got in the same time slot.

ThompsonMurray’s Site Earns Critic’s Respect

ThompsonMurray’s Web site makes cutting edge use of Flash animation en route to five-mouse rating.

Fayetteville Sold on Sells/Clark

Sells/Clark Inc. ? the Little Rock advertising, marketing and public relations agency ? is opening a Fayetteville office to service its growing number of Northwest Arkansas accounts.

Furniture Factory Freaks Out

We phoned Johnny Mizell, vice president in charge of marketing for Furniture Factory Outlet in Muldrow, Okla., for our cover story on corny local TV commercials. Basically, he went bonkers.

The Region’s Top Radio, TV, Newspapers and Ad Agencies

Results from the latest lists measuring the top radio, TV, newspapers and ad agencies in the region.

Rainwater, Barrett Ready for Radio Rumble

?Conference Call,? the Memphis-originated sports talk show formerly carried in Northwest Arkansas by ESPN-affiliate KREB-AM 1190 (?The Fan?) of Bentonville, is no more.

We Told You So, D-G

We hate end-zone dances because, as one college football coach once said, we like to act like we?ve been there before. But this is one case of taunting that is deserved.

Oops … a Taxing Situation

A reader e-mailed us to say an item in the Best & Worst of 2001 section of the Northwest Arkansas Business Journal?s Dec. 24 issue was inaccurate.

Best & Worst 2001

Here?s a quick look back at some of the best and worst news items and moments of 2001 as we get ready to ring in the New Year.

Christmas Wishes Abound

Publisher Jeff Hankins offers a Christmas wish list for prominent Arkansas people, businesses and organizations.

Morning News Teams with McDonald?s

The Morning News is now being sold through 16 area McDonald?s restaurants with proceeds being donated to Ronald McDonald House Charities.

NBC 24/51 Starts the Crawl

On Dec. 10, NBC 24/51 started running a ?crawl? at the bottom of the screen as a way of squeezing more news into the newscasts.

Numbed Again by The Morning News

We?re still wondering about that expensive redesign of The Morning News. Sure, there?s valuable information in there, but can anyone get past the Page 1 meeting stories to get to the interesting stuff?

GDP up 4.3% in the third quarter, consumer confidence declines

St. Bernards to expand Maternal Life360 HOME program into Greene County

Then and Now: Cooperative business model a good fit for Mitchell Johnson

Dope Medicinal Wellness opens Fayetteville clinic