by - December 19, 2016 5:17 pm
Can you brand sand?
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
Tag: Martin Thoma
by - October 26, 2016 3:18 pm
When your brand says no
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
by - August 25, 2016 6:45 pm
Nonprofits: Needy For brand
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
by - May 7, 2016 2:19 pm
What’s in your brand?
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…
by - April 13, 2016 3:41 pm
Branding is an inside job
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] Opinions, commentary and other essays posted in this…
by - February 9, 2016 10:08 am
Does your brand love?
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] Opinions, commentary and other essays posted in this…
by - January 19, 2016 12:58 pm
The tough work of creating a ‘brand’ new year
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. He can be reached at [email protected] –––––––––––––––– The year 2016 is here and with…
by - December 7, 2015 12:28 pm
Your customers need your brand more than you do
People arrive at our office for help with their brands. They’ve generally diagnosed their own problems: Too little known. Known for the wrong thing. Too few customers. Margins too low….
by - November 16, 2015 4:58 pm
The CEO and brand stewardship
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. The malfeasance of engineers and executives at two of the world’s leading automakers brings…
by - October 7, 2015 6:17 pm
Coffee teaches branding – again
All I really need to know about branding I learned in a cup of coffee. In the beginning, coffee arrived on our shores in unwieldy, roughly marked burlap sacks stacked…