by - May 7, 2017 5:49 pm
Reviewing the ‘bargain branding’ rules
Is branding really worth it? The short answer is yes. Where it gets tricky is figuring out how much to invest in your business’ brand activation strategy. Whether you’re a…
Tag: branding
by - November 16, 2015 4:58 pm
The CEO and brand stewardship
Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. The malfeasance of engineers and executives at two of the world’s leading automakers brings…