Startup Talk: L’Oreal seeking nominations for program to aid female digital entrepreneurs
by June 16, 2016 3:15 am 161 views
Editor’s note: Each Thursday, Talk Business & Politics provides “Startup Talk,” a round-up of startup, technology and entrepreneurial news.
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L’OREAL USA SEEKING NOMINATIONS FOR PROGRAM TO AID FEMALE DIGITAL ENTREPRENEURS
L’Oreal USA recently announced its open call for nominations for the Women in Digital NEXT Generation Awards. Now entering its fifth year, L’Oreal USA created the program to support female entrepreneurs working in digital fields by providing them with the opportunity to launch and scale new technologies in partnership with L’Oreal USA brands. The Women in Digital program provides recognition, exposure and mentorship opportunities to help female entrepreneurs elevate their profiles, expand their networks and grow their businesses. Since its inception, the program has created a network of more than 2,000 female-operated companies. L’Oreal operates a manufacturing and distribution facility in North Little Rock.
The NEXT Generation Awards are presented to three companies that are creating disruptive and innovative technology solutions for businesses. The winners will be invited to participate in L’Oreal USA’s annual Inspiration Day, where more than 500 L’Oreal USA marketing executives and employees will vote on a Grand Prize winner who will receive a paid pilot with a L’Oreal USA brand. Previous winners have experienced tremendous business growth and have collectively raised more than $300 million in funding.
Women-founded companies can apply for the 2016 L’Oreal USA Women in Digital NEXT Generation Awards at this link.
NEW YORK UNIVERSITY SEEKING TO DRAW URBAN, CLEAN ENERGY STARTUPS TO THE BIG APPLE
The Urban Future Lab at New York University’s Tandon School of Engineering has launched the Urban Future Competition during New York Energy Week 2016 to draw leading clean-tech startup companies to New York City. Startups with transformative business solutions for global urban energy and sustainability challenges will compete to pitch their solutions to a jury of investors, market partners, and successful entrepreneurs.
The application deadline is 11:59 p.m. EST on Aug. 14. Finalists will pitch at Jury Day on Sept. 12 and compete for prizes of $25,000 to be awarded to the top early-stage, startup companies in Smart Grid and Smart Cities categories. The two winners will then pitch their businesses at the Urban Future Competition Awards Showcase on Sept. 27 at the Greentech Media REV Future Conference.
For information and to apply, visit here.
ACXIOM’S LIVERAMP FIRM HELPS FACEBOOK INTEGRATE OFFLINE SALES TRANSACTIONS
Acxiom announced on Tuesday (June 14) a new integration with Facebook that allows clients to connect advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, Acxiom’s LiveRamp subsidiary can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
Acxiom said the enhanced integration makes it safe and easy for LiveRamp clients to activate their sales transaction data within Facebook. Acxiom’s LiveRamp office, located in San Francisco, was acquired by the Little Rock-based data analytics firm for $310 million in cash. The former privately-held company helps digital companies connect online and offline data to increase return on ad spend, conversion rates, and sales.