UA partners with Oak View Group
by February 25, 2026 11:41 am 454 views
The University of Arkansas has established a partnership with Oak View Group to secure live event bookings at the 76,000-seat Donald W. Reynolds Razorback Stadium and the 19,000-seat Bud Walton Arena.
Oak View Group is a Denver-based venue development, management and hospitality company. As part of the partnership, Oak View Group will work with Live Nation Arenas to help with concert bookings.
“We continue to look for new ways to support our student-athletes while bringing new entertainment opportunities to our fans and the region,” said Hunter Yurachek, vice chancellor and director of athletics at the UA. “Our partnership with Oak View Group accomplishes both of those things. The experience, resources and knowledge Oak View Group brings to the table will give us the edge we need to bring concerts and events to Razorback Stadium and Bud Walton Arena. We look forward to this new partnership bringing concerts for our venues very soon.”
Oak View Group has a similar relationship at Carter-Finley Stadium at NC State University in Raleigh, N.C., and Thompson-Boling Arena at University of Tennessee in Knoxville, Tenn.
“Fayetteville is a vibrant live event market with a proven track record for strong ticket sales, artist-friendly routing, and high fan engagement,” said Peter Luukko, co-chairman of Oak View Group. “Razorback Stadium and Bud Walton Arena create additional opportunities for larger-size acts to continue to grow their fan base in Northwest Arkansas and across the south. We look forward to working closely with the University of Arkansas in bringing more events to Northwest Arkansas.”
The University of Arkansas joins Oak View Group’s roster of college properties that includes Arizona State University in Tempe, Ariz.; University of Houston in Houston; University of Texas in Austin, Texas; University of Massachusetts in Amherst, Mass.; University of Rhode Island in Kingston, R.I.; and Saint Louis University in St. Louis.