Amazon, Wal-Mart, eBay favored by consumers

A recent survey by STORES asked consumers to identify their favorite online retailers. Consumers were simply asked which websites they shopped most often.


Rankings were based on the total number of responses to the following open-ended questions: “What website do you shop most often for apparel items?” and “What website do you shop most often for non-apparel items?” 


STORES magazine reports that 58% of the survey respondents cited Amazon.com as the “most preferred online merchant” for both apparel and non-apparel items. 

Amazon garnered three times the votes of the No. 2 choice — Walmart.com, according to the survey conducted by Prosper Insights & Analytics. 


“There are a number of things that resonate with shoppers — from the breadth of the assortment to the efficiencies built into the purchasing process, the cross-sell and up-sell merchandising tactics and the value proposition,”  Kim Ann King, chief marketing officer for SiteSpect, said in the STORES report.


The top 10 favorite retailers
1. Amazon.com
2. Walmart.com
3. eBay.com
4. Kohls.com
5. BestBuy.com
6. Target.com
7, JCPenney.com
8. Macys.com
9. Sears.com
10. OldNavy.com

“People choose online shopping sites for various reasons, but new, innovative and personalized features seem to be what brings consumers back to their favorite retailer’s website time and time again,” said Pam Goodfellow, director for Prosper Insights & Analytics.

She said many of these Top 50 have rewritten the rules when it comes to retaining and attracting online customers which will likely make them a topic of conversation for a long time. Belk.com debuted at No. 39 and Hot Topic landed the No. 43 spot, both cracked the “Top 50” for the first time.