Lawrence County Chamber of Commerce starts rebrand with new logo

The Lawrence County Chamber of Commerce has a whole new look. The chamber has rebranded itself and unveiled a new logo, which Interim Chamber Coordinator Terrence Ward said indicates a fresh approach for the chamber in general.

“This rebrand is more than a new logo; it’s a renewed commitment to all of Lawrence County,” Ward said. “From Saffell to Walnut Ridge, Sedgwick to Ravenden, every town and every business deserves to feel seen and supported in our mission. We’re not just a chamber of commerce. We’re a chamber of connection, linking the east and west sides of the county through tourism, economic development and shared success. This new identity reflects where we’ve been and where we’re going, together.”

The new logo has a gold chevron arrow representing upward growth, strategic direction and economic ambition. Green contour lines symbolize rows of farmland, representing the county’s agricultural heritage, and the rolling hills of the west side of the county. A blue curve represents infrastructure, air, rail and road, and acts as a visual path forward.

Ward said the clean, geometric layout conveys modernity, professionalism and stability, which is intended to appeal to both major corporations and civic partners.

“In addition to unveiling a new logo and brand identity, this rebrand reflects a deeper commitment to uniting all towns and communities across Lawrence County,” Ward said. “It highlights our shared economic potential, strengthens our tourism presence, and modernizes how we present ourselves to both visitors and major industries.”

The rebranded design has already been implemented on the chamber’s website and social media, and it is being added to new printed materials as well as membership decals that will be distributed in coming weeks.