Happy Egg in Rogers merges with Egg Innovations

Rogers-based egg company Happy Egg Co. has acquired Egg Innovations, a Warsaw, Ind.-based egg company. Financial terms of the deal were not disclosed.

According to a news release, Happy Egg is a family-owned, privately held company that partners with more than 100 independent family farms across the Ozarks and the Midwest to bring organic, free-range eggs to market. Egg Innovations is the only vertically integrated U.S. producer of 100% pasture-raised, regenerative, and free-range eggs, offering retailers and suppliers various specialty eggs.

The release shows the deal includes a feed mill, farms, an increased organic egg supply, and a packing and distribution center. It will allow Happy Egg to meet rising consumer demand for “high-quality, humane eggs.”

Led by Alex Worley, CEO of Happy Egg, the unified teams will focus on expanding the availability of the brand’s organic and outdoor-access eggs and advancing innovations in sustainable farming practices, such as regenerative agriculture.

“Today marks a transformational milestone in Happy Egg’s journey,” Worley said. “Small family farms are the foundation of everything we do. With Egg Innovations, we will continue to push the boundaries of what consumers expect in egg farming – delivering innovation such as pasture-raised and regenerative practices. This moment represents a significant step forward in bringing even more Americans quality eggs in which they can see and taste the difference.”

After the acquisition, Happy Egg has 111 staff, including 56 in Northwest Arkansas.