Rogers agency is now certified by the Women’s Business Enterprise National Council

Rogers retail marketing agency Paradox has received official recognition as a Women’s Business Enterprise by the national nonprofit Women’s Business Enterprise National Council (WBENC).

The Women’s Business Enterprise recognition certifies that Paradox is owned, operated and controlled by a woman or women. Allisha Watkins and Amanda Whittaker co-founded the business in February 2019.

“As a fiercely independent, women-founded agency, we seek opportunities to connect, support and encourage other entrepreneurs on their journey. The certification affords Paradox new avenues for growth and aligns perfectly with our company’s values. This is just the beginning,” Watkins said.

Watkins (2021) and Whittaker (2020) are past honorees of the Northwest Arkansas Business Journal’s Forty Under 40 program.