Bentonville’s Rock Solid Retail changes name

Bentonville computer software company Rock Solid Retail is operating under a new corporate name — Nuqleous. The name change took effect Aug. 19.

Nuqleous was founded in 2013 and has 18 employees. In addition to its Bentonville headquarters (502 S.W. A St.), the firm has an additional office in the United Kingdom. Nuqleous develops technology services to help improve business operations for retailers and consumer packaged goods (CPG) companies.

The company said its customer base and product lines expanded to a point where rebranding was necessary to express the company’s vision: to develop products that “help large corporations operate with the agility of a start-up, and small companies execute with the capabilities of industry giants.”

“We realized our current brand focused solely on one aspect of our success — the fact that our customers can rely on us as an experienced and trusted partner,” co-founder and CEO Paul Sims said in a statement. “While dependability is crucial, our brand didn’t reflect our ability to help companies be more proactive and agile in a rapidly changing industry. It also did not communicate that we can help our customers generate growth by enabling them to focus on strategic actions that produce a greater impact. We chose the name Nuqleous because it represents all three of these aspects: stability, movement and growth.”

The company said it has more than doubled in size the past three years, with expansion across grocery, beverage, beauty, health and wellness and general merchandise categories.