Bentonville creative agency changes name

The start of a new year means a new identity for a business in downtown Bentonville.

Adair Creative is now Prisma. Co-founder David Adair said when he launched the business in 2007, his long-term vision was always to rebrand at some point.

“In those early years, I would joke that Adair Creative was a rather uncreative name for a creative agency,” Adair wrote recently in a blog post on the company’s website. “I felt it was a good name for getting started, because ‘Adair’ let people know literally who it was, and ‘Creative’ said what I did. In those first years, I was largely selling my personal design and development services, so it made perfect sense.”

Adair said Prisma denotes the properties of light and color.

“Without light and color, we have no means to create,” he wrote.

Prisma offers design/branding, web development and video production services. Adair, his wife Meredith, and Zach Kennedy own the business.

Prisma has nearly 20 employees and is still in a four-story building it opened in 2018 on South Main Street.

“We’ve not taken on any investment dollars or outside money, and we’re not being acquired,” Adair said. “We aren’t chasing exponential growth. We’ve always been a small company, and no matter our size, we intend to think and act like a small company.”

Adair said Prisma has bolstered its video team recently by building a new facility to bring motion picture finishing services to Arkansas.

“By ‘finishing’ we’re talking about color grading, sound mixing and title design for movies and shows,” Adair wrote. He said the facility is on the fourth floor of the South Main Street building and includes the only Dolby Atmos mix room in the state. Dolby Atmos, Adair said, is an immersive surround sound technology gaining traction in Hollywood.

“This is new territory for us, and we’re excited for the opportunities to come in the years ahead.”