Citizens Bank makes promotions

Citizens Bank has expanded its financial management with the recent promotions of four employees to new positions within its organization. Aaron Herndon will be named a retail branch manager and consumer loan officer; Katherine Harris will become vice president and market retail manager; Tonia Daniels is set to become retail branch manager and consumer loan officer; and Sherry Rorie to vice president and human resources officer. Aaron and Katherine are based at the bank’s headquarters location in Batesville. Tonia and Sherry will continue to serve out of the Arkadelphia office.

“Citizens Bank excels at identifying and nurturing the talents of a new generation of banking leadership in Arkansas,” Phil Baldwin, Chief Executive Officer said.“We are pleased that our loyal customers and communities will benefit from this extraordinary team of professionals.”

Aaron Herndon leads the retail operations at Citizens Bank’s headquarters, guiding the professional development of his retail team to exceed customer expectations, while he also broadens his capabilities into the area of consumer lending.

As vice president and market retail manager, Katherine Harris routinely travels to support the operations of all retail bank branches in North Central Arkansas, the largest market within the Citizens Bank organization. Katherine ensures branch compliance and consistency with all bank policies.

Tonia Daniels has worked in a variety of departments during the past 10 years. Prior to her most recent promotion, she has experience as a teller, customer service representative and executive loan assistant, and recently completed consumer lending training. As retail branch manager, Tonia is responsible for all sales and operations activities within the branch, plus development of new loan and deposit business, and building relationships to retain and grow existing business.

During a 23-year banking career, Sherry Rorie has experience in retail management, accounting, loan operations, maintenance and deposit operations. As human resources officer, Sherry expands her responsibilities to include employee relations, affirmative action, benefits management, and payroll. She will continue to serve out of the Arkadelphia office.