Field Agent rebrands to Storesight, touts new data technology

Fayetteville-based Field Agent is rebranding the company name to Storesight as part of an effort to reflect its growing services and 2024 acquisition of artificial intelligence (AI)-powered Shelfgram, according to co-founder Henry Ho.

Ho said the 15-year-old Field Agent has 3 million shoppers who provide data from stores. He said the Shelfgram AI software combined with the data collected from the shoppers allows for key insights into store share, real pricing data, and category performance, which can help retailers and suppliers improve their businesses at the store level.

He said Storesight technology is third generation. He said suppliers have long used shipping data and point-of-sale data to gain insights into their business. Walmart’s Retail Link software platform provided sales data down to the store level for suppliers – all of which occurs after a sale is made. The third generation of technology Storesight uses provides transparency in real-time and a forward view at the store level, according to Ho.

“What if you could be standing in front of thousands of your category sets in real time, seeing the retail truth of the moment, and then processing that information with superhuman speed into insight?” said Storesight CEO Ty Kasperbauer. “Building on the comprehensive Field Agent network and the innovative Shelfgram AI platform, Storesight represents the marriage of these two retail and CPG-focused technologies that are creating a whole new class of retail data intelligence.”

Storesight captures annually more than 6 million shelf and display images across 50,000 retail locations spanning all segments, from big box to specialty, convenience and drug stores.

Kasperbauer became CEO when co-founder Rick West became chairman in June 2024. Kasperbauer said the Storesight platform offers customer dashboards for key performance indicators and unlimited user access. He said 95% of the top 50 packaged goods companies trust the Storesight technology.

Kasperbauer said the Field Agent app used by the shopper network will remain unchanged, but the company is being rebranded. The Fayetteville home office employs around 70, but he said employees work virtually from around the globe. He said the firm remains well capitalized and positioned to grow.

Ho said Field Agent began working with Shelfgram two years ago and the technology has allowed the base data collection business to grow exponentially.

“We are democratizing the data of some 5,000 brands, and we are working with companies of all sizes. The technology also allows us to handle large-scale projects. “We are gleaning data for one client at 12,000 convenience stores and providing actionable insights in less than two weeks. The technology provides agility and speed that retail suppliers need to better manage their businesses,” Ho said.

Kasperbauer said the biggest challenge to growth is prioritization in the fast-moving technology race and remaining focused on applications that empower Storesight users.

Ho said this is an exciting time in retail because revolutionary technology has created visibility into real-time sales that allows suppliers to better manage their business. He said such services provide data suppliers can take to retailers to better tell their story on new products or justify the need for more shelf space or added product sales.

He said Walmart co-founder Sam Walton’s culture of walking stores regularly with buyers is no longer physically possible given the scale of the business. But Storesight can provide sales and other key insights in real time for brands and retailers, Ho said.