Walmart using data to encourage healthier eating
by June 1, 2025 11:16 am 1,004 views
Walmart has announced a new platform for insurers and benefit managers that the company says can encourage healthy eating by using the data it collects on customers.
The tool, “Everyday Health Signals,” is powered by artificial intelligence, and analyzes a consumer’s retail history on Walmart.com. Given that the retailer has 145 million customers each week in stores and online, it has a plethora of data, the release noted.
Eligible customers can opt in to allow Everyday Health Signals to use their shopping history, Walmart said. The program is initially launching in partnership with healthcare fintech firm NationsBenefits. Walmart said it intends to expand to other insurers and benefits organizations.
Walmart said Everyday Health Signals is the latest step in its broader push toward developing tech tools to support consumers in making informed choices about their health.
As part of the initial partnership, NationsBenefits will make Everyday Health Signals available to flex card members. Michael Parker, CEO of NationsBenefits, said tools like these are key to allowing health plans to proactively address critical health challenges.
“This is the future of healthcare—seamless, personalized, and focused on real outcomes,” Parker said. “By integrating our proprietary fintech infrastructure and real-time benefit adjudication technology with Walmart, we’re ensuring members can seamlessly access essential healthy food, over-the-counter products, and wellness items.”
In addition to unveiling Everyday Health Signals, Walmart will allow millions of Medicare Advantage enrollees to add their benefits cards to their online accounts, which will highlight over-the-counter products that are eligible for their supplemental benefits.
It will also integrate a benefit tracker tool that shows how much they’ve spent toward over-the-counter stipends or allotments, as well as the funds they still have available. Studies suggest that about two-thirds of Medicare Advantage enrollees never fully use over-the-counter drug benefits, according to Walmart.