Ozark Apps revenue nearly triples

by Jeff Della Rosa (JDellaRosa@nwabj.com) 569 views 

Ozark Apps co-founders Colby Crowne and Luke Faupel

Fayetteville-based software development company Ozark Apps has experienced rapid growth since launching in 2022. Over the past year, the company’s revenue has nearly tripled.

The company builds mobile apps, artificial intelligence (AI) solutions, and minimum viable products (MVPs) for startups and area businesses.

Co-founders Luke Faupel and Colby Crowne met as interns at Lowell-based J.B. Hunt Transport Services Inc. while attending the University of Arkansas. They worked on J.B. Hunt apps.

“After doing that for a few years, we thought, ‘Why can’t we do this ourselves?’” Faupel said. “Colby’s family has an entrepreneurial background. I’ve had some good people in my life who have pushed me in the entrepreneurial direction like Jeff Amerine from Startup Junkie.”

Ozark Apps comprises the founders and contract workers as needed. It has three key clients and has developed three in-house apps. It bills by the hour, and clients receive the intellectual property rights.
Its first app was a rebuild of an Android app for Sylvia Aimerito with AudioGirl Ministries. The Power of 7 offers pro-life arguments to users. Faupel said Ozark Apps does not take a political stance, “but that’s what started us out.”

Ozark Apps is also developing a golf app “that’s a one-stop shop experience to have fun with your buddies on the golf course,” he said. HundredOut provides yardage information, hole maps and scorekeeping. The app, available for Apple and Android devices, features a social networking component and enables users to create challenges.

Another app is Angler Z, which can host kayak fishing tournaments. It also has a social networking component and shows where users have caught fish.

With its in-house apps, Ozark Apps has focused on fitness technology with computer vision. Using a smartphone camera, TrueRep Squat views users as they perform squats to help ensure they maintain proper form. TrueRep VBT, or velocity-based training, also uses a smartphone camera and a green magnet to track the velocity of a barbell movement. He said the app is more attainable at $15 monthly compared to other similar apps that cost from $400 to $500 and up to $2,000.

LiftLab, its newest in-house app, was developed in collaboration with Kabuki Strength Lab founder Chris Duffin, a powerlifter who set the Guinness World Records for heaviest one-repetition sumo deadlift at 1,001 pounds and 9.6 ounces. The exercise program app features velocity-based training and adapts to each user. It uses machine learning to track the plates on the barbell, eliminating the need for a magnet.

“It’s a 100% software product,” Faupel said. “Just download it, and you’re ready to go.”

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