Omnicom opens new Rogers office

New York-based Omnicom Group Inc. agencies Omnicom Commerce and Flywheel recently moved into an 11,932-square-foot office at Founders Plaza, 5001 Founders Way, Suite 220, in Rogers.

Omnicom is a publicly traded media, marketing and communications company with $15.68 billion in revenue in 2024.

Omnicom Commerce and Flywheel have operated in the area since 2011, but the new office “marks the first time they’ll be able to collaborate under the same roof,” according to a news release.

“Northwest Arkansas continues to solidify its reputation as a center of commerce and innovation, and we are excited to strengthen our commitment to the region with this new office,” said Jacquelyn Baker, global CEO, Omnicom Commerce. “This move reinforces our investment in the people, partners and businesses that make this market so dynamic.”

In 2023, Omnicom acquired Flywheel, a global digital commerce agency, and its Bentonville footprint. Flywheel and Omnicom Commerce work with retailers like Walmart and consumer packaged goods (CPG) brands. Flywheel has a partnership with Walmart.com, a founding membership in Connected Content Partners and Walmart Connect API Launch Partners, and contracts with Walmart for content quality and media syndication.

“Walmart is at the forefront of omnichannel retail, and being in Northwest Arkansas allows us to work even more closely with our partners to drive innovation and growth in this evolving space,” said Alex McCord, CEO of Flywheel. “This new office solidifies our commitment to our clients, the Bentonville area, and our belief that collaboration fuels success. By uniting our teams together in Rogers, we’re creating an environment that fosters new ideas, sharper strategies and deeper partnerships to help brands win in retail.”

The new office has nearly 100 full- and part-time staff. Flywheel’s former office has been leased to a new tenant.