Clint Schaff named general manager for KUAF

Clint Schaff has been named general manager for KUAF 91.3 FM Public Radio. He is the third-ever general manager for KUAF, the National Public Radio member station that serves western and northwest Arkansas.

Schaff has led high-performing cross-functional teams for various media organizations including founding LA Times Studios, the audio and video programming and development division of the Los Angeles Times. In 2020, AdWeek recognized him among its Creative 100, highlighting notable creatives in marketing, media and culture.

“Clint’s creativity and talent for finding people to execute grand ideas transformed the LA Times when he helped create LA Times Studios, and he did the same when he created California’s NEWSTORY storytelling festival,” said Bret Schulte, chair of the University of Arkansas School of Journalism and Strategic Media.

“We’re thrilled to welcome a general manager of his caliber to lead KUAF as it continues to serve new audiences and launch new platforms,” he added.

Schaff holds a bachelor’s degree in journalism/mass communications and political science from the University of Minnesota and a master’s degree in communications management from the University of Southern California.

While at the USC Annenberg School for Communication and Journalism, Schaff pioneered a graduate school program in social media, digital strategy, Internet marketing and online social networking.

“Clint brings a career of innovative media leadership and community involvement to the job,” said Kyle Kellams, KUAF news director and host of Ozarks at Large. “I’m excited to see how KUAF grows with Clint leading the way.”

Schaff has a background as a communications consultant and advisor for the past 16 years. He was the communications director for the Chris Jones for Governor campaign in 2022, according to his LinkedIn profile.

“I’m ready to see where we can take KUAF together,” Schaff said. “In today’s challenging media landscape, the need for trusted news and community-building platforms like public radio is more crucial than ever. There’s so much potential for increasing community engagement, fostering creative expression and driving innovative content through our radio broadcasts, digital platforms, events and more. I look forward to collaborating with the teams at KUAF, the University of Arkansas and the Northwest Arkansas community to make it happen.”