Little Rock hospitality company continues NWA investment with Fayetteville restaurant

Little Rock company Yellow Rocket Concepts announced details Tuesday (Aug. 30) for a new restaurant in south Fayetteville.

Fayetteville Taco & Tamale Co. will open in spring 2023 inside the $63 million South Yard Lofts development. 

South Yard Lofts is a 9.1-acre development at the southwest corner of Martin Luther King Jr. Boulevard and South School Avenue intersection. Construction started in August 2020. The development includes five multifamily buildings with 128 units and four commercial buildings with 27,000 square feet. Also included is a public park dedicated to the city of Fayetteville.

The site is the former Farmers Cooperative. Fayetteville firm Specialized Real Estate Group bought the property in July 2019.

“The opportunity to create our new home in a building with a rich local agricultural history is so unique and exciting,” said Amber Brewer, brand manager of Yellow Rocket Concepts in Little Rock. “We look forward to being a part of the distinct, energetic Fayetteville experience South Yard is bringing to the community.”

Yellow Rocket Concepts owns and operates nine Arkansas restaurants and one brewery. It opened its first Taco & Tamale Co. location in 2015 in the historic Heights District in Little Rock. In May 2022, Bentonville Taco & Tamale Co. became the company’s second Taco & Tamale Co. location.

The company also operates Rogers eateries Local Lime and Big Orange.

“Fayetteville Taco & Tamale’s focus on local, seasonal ingredients is the perfect fit for the Fayetteville community and fits within the vision behind South Yard,” said Jeremy Hudson, CEO of Specialized Real Estate Group. “The restaurant will be easily accessible through the Razorback Greenway and is another important partner in our effort to inspire connection through neighbors and nature.”