Williams Tractor plans Springdale superstore

Fayetteville-based outdoor dealership Williams Tractor, which has six locations in Arkansas and one in Louisiana, is planning to build a Springdale superstore east of Interstate 49.

Company officials broke ground Oct. 14 at the 20-acre site, approximately 1 mile south of Don Tyson Parkway.

Owner Doug Williams said the company will consolidate multiple locations from its family of dealerships once the Springdale facility is complete. The new development will have two buildings: one for the company’s power sports business, the other for the New Holland Agriculture and Bobcat business. Agri machine company New Holland is Williams Tractor’s flagship product line, and Williams Tractor ranks among the top New Holland dealers in the U.S.

Williams said the company’s power sports business is up more than 50% this year compared with 2019.

“[Sales in] 2020 is on par or better in most categories,” he said.

Freedom Power Sports will relocate dealerships from Rogers and Fayetteville to Springdale. The same goes for Bobcat of Northwest Arkansas in Rogers and Williams Tractor dealerships in Fayetteville.

“We’ve just outgrown our current buildings,” Williams said. “We think we can cover the market in Springdale.”

The Williams family started Williams Tractor in 1973 with the acquisition of a Ford tractor dealership in Fayetteville. There are now four dealerships in Benton and Washington counties, another in Berryville and a store in McGehee in south Arkansas. Williams Tractor also has a location in Rayville, La. Combined the company employs about 200.

The Williams family and Springdale businessman Gary Tollett are the company owners. They paid $1 million for the Springdale land this past March. Signature Bank of Arkansas was the seller.

Williams said he expects the Springdale construction to be finished in the fall of 2021.