Mobile app gets early launch in Bentonville

SipScience, a national data analytics hospitality company for consumers, bars and restaurants, hosted two private events at Fred’s Hickory Inn in Bentonville in mid-June to launch its new mobile application, Sip.

Sip provides real-time data for marketing companies on consumer behavior patterns of alcohol purchases made inside restaurants and bars, with perks for the consumer. The app is slated for a broader rollout nationally to more than 30 markets later this summer. SipScience partners with a select group of venues in each city.

SipScience held the events in Bentonville, in part, because of co-CEO and co-founder Kris Boros. Until recently, Boros lived in Bentonville while he worked as a director for Walmart. He left the company earlier this year to work full-time for SipScience, which beta tested the app for nearly three years in New York City.

“SipScience provides first-to-the market innovation and true end-to-end consumer behavior with integrated planning — from sip all the way to the store,” Boros said in a news release. “SipScience’s deep insights and machine learning will bring brands, retailers, agencies and e-commerce companies closer to their customers than ever before.”

Boros said SipScience’s technology is perfectly timed. Contactless payments and discounts on alcohol brands are available for Sip app users at Sip venues. Those features are convenient and cost-effective for consumers, in a time when social distancing and cost-savings are essential during a pandemic.

The Sip app (sip-app.com) is available for Apple and Android devices.