Former ‘First Tee’ director starts writing business

A familiar name in Northwest Arkansas’ nonprofit sector has started her own writing and editing business.

Elizabeth Prenger is the sole proprietor of a new enterprise called Prose Creative. Prenger said the company specializes in all things content —copywriting, editing, content creation, message development and storytelling.

Prenger said she wants to help companies and organizations express complex ideas and products in a “digestible” way. Services include advertorials, social media content, blogs and educational/advocacy pieces.

“The opportunity to share missions and brand with a true, authentic voice is what prompted me to create Prose Creative,” Prenger said. “My greatest skill is connecting with people, and I look forward to offering that connection and relationship building for businesses through my writing.”

A Little Rock native and University of Arkansas graduate, Prenger has several years of experience in the nonprofit sector, specifically in strategic communications and fundraising.

She spent more than five years (2014-2019) working for The First Tee of Northwest Arkansas in Lowell. She was promoted to executive director of the nonprofit in 2017.

Before that, she worked for Santa Monica, Calif.-based nonprofit National Institute for Excellence in Teaching, political consulting firms Markham Group in Little Rock and New Partners in Washington, D.C., as well as on political campaigns for a Delaware gubernatorial candidate and former President Barack Obama in Miami. She also was an intern for former U.S. Sen. Mark Pryor in D.C.

Prenger was recognized by the Northwest Arkansas Business Journal in 2018 when she was selected as a member of the publication’s Forty Under 40 class.