Acorn: The Influence Co. promotes Braselton to president
by June 9, 2017 10:37 am 652 views
Myra Braselton is the new president of Acorn: The Influence Co. in Bentonville, according to a press release from the company.
Braselton joined the company in 2014 as vice president of sales and within two years was promoted to chief operations officer, according to her LinkedIn page.
“Myra has been a key leader for Acorn’s exponential growth during the past few years,” Board of Directors Chairman Jeremy Wilson said in the press release. “She has proven to be a successful and trusted leader which is evidenced by the strong team that leads the organization today. With this strong team in place we are confident in Acorn’s ability to continue to bring the best in emerging trends in influencer marketing and reporting to the marketplace.”
Braselton previously served as director of sales and operations for Transplace from 2008 to to 2014. Before that, she was director of risk management for Propak Logistics for six years, according to her LinkedIn page.
She served as director of claims and insurance for Staffmark from 1999 to 2003, according to the page.
Acorn is a digital marketing agency, founded in 2014. The company focuses on influence marketing and now boasts a network of more than 7,000 content creators across multiple verticals and platforms, according to Acorn.
“Acorn’s success is due to the intelligent work of our employees and support of our owners and leadership,” Braselton said in the press release. “By understanding and bringing the best in emerging trends in influencer marketing, Acorn will continue bringing the best ideas and campaigns to our clients.”
Acorn founder Stephanie McCratic left the company in December. At the time, McCratic said it was a mutual decision between her and the rest of the company’s leadership, and that changes in her personal life prompted her to take a step back.
McCratic was CEO and owned half the company. She sold her portion of Acorn Influence to NewRoad Capital Partners investors in Rogers, the other majority shareholder.
She is now a business development advisor for the supplier education company 8th & Walton in Bentonville.