Startup Talk: Acxiom expands executive team for data development in Silicon Valley
by January 12, 2017 7:23 am 224 views
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ACXIOM EXPANDS EXECUTIVE TEAMS FOR DATA DEVELOPMENT DIVISION IN SILICON VALLEY
Acxiom Corp. on Monday (Jan. 9) announced the appointment of three industry executives, Marc Fanelli, Chandos Quill and Karen Caulfield, to the company’s Audience Solutions division. In April 2015, Acxiom hired former Experian executive Rick Erwin as president and CEO of the newly formed division based in Redwood City, Calif., home to dozens of Silicon Valley tech companies.
As group vice president of Audience Solutions, Fanelli will lead Acxiom’s efforts to expand its data capabilities globally. Quill and Caulfield, serving as division vice presidents, will be responsible for global data strategy and value proposition development as well as data sales and partnership acceleration. Fanelli most recently served as general manager for Merkle’s Global Data Solutions group. Quill and Caulfield also are former Merkle executives.
DENSO LEADS $5 MILLION TECH CONSORTIUM TO IMPROVE DRIVER ERRORS
Japanese auto parts giant Denso Corp., which operates a 500-workers state-of-the-art manufacturing facility in Osceola, is leading a $5 million industry investment to use technology advances to address the leading cause of auto accidents – driver error – through a focus on supporting more effective in-vehicle attention management.
The so-called Advanced Human Factors Evaluator for Automotive Demand (AHEAD) consortium has developed a safety-grounded Human Machine Interface (HMI) evaluation approach that is applicable for traditional vehicle control as well as increasingly automated driving.
AHEAD was initially formed in 2013 by global automotive supplier DENSO, Massachusetts Institute of Technology (MIT) AgeLab and Touchstone Evaluations to address the challenge of distracted driving. The aim was to provide the auto industry with a driver attention assessment approach that better supports HMI evaluation in this period of continued and increased in-vehicle interface complexity.