Acxiom Launches New Ad Campaign Services For Small-to-Medium Sized Businesses
by August 11, 2015 6:44 pm 160 views
Acxiom Corp., which is currently restructuring its core business operations, announced Tuesday (Aug. 11) that it has launched a self-service portal for small-to-medium business owners and marketers to build and launch targeted broad-based advertising campaigns.
Through an exclusive agreement with the Association of Chamber of Commerce Executives (ACCE), the Little Rock data marketer said it will be able to offer marketing capabilities to business owners previously available only to Fortune 500 companies.
MyAcxiomPartner.com will provide 1,300 ACCE members and 1.3 million small-to-medium businesses access to thousands of pre-built models to build targeted mailing lists, phone lists or digital campaigns, officials said. Members will also have the ability to execute multi-channel mobile and social campaigns with the publisher of their choice.
“We’ve already seen some of our member chambers successfully applying this capability across numerous industries and driving non-dues revenue for their organizations as a result,” said Chris Mead, senior vice president, ACCE. “Given the value MyAcxiomPartner.com provides, we also have allocated resources to support small business owners through their local chambers, so that they can better understand how to leverage the site and its capabilities. We’re looking forward to bringing the same growth opportunities to small-to-medium business across the U.S.”
The Conway Chamber of Commerce first started working with Acxiom 12 months ago on developing a chamber industry application of MyAcxiomPartner.com. Over the last year, the Conway business group worked with a dozen “test case” businesses across a broad range of industries. According to Jamie Gates, EVP of the Conway Chamber, said some businesses have seen a 50x return on their investments.
“MyAcxiomPartner gives our chamber the ability to offer Fortune 500 marketing sophistication to businesses of any size. We think it is a game changer for our industry and look forward to continued growth within our own membership,” said Gates.
Jeff Standridge, vice president and head of Acxiom’s small and medium business strategy, said MyAcxiomPartner.com was developed to combine Acxiom’s enterprise marketing engine with the ease and flexibility of a self-service portal to help small-to-medium businesses increase and drive sales.
“Business owners throughout the U.S. have seen exponential growth through MyAcxiomPartner.com, and we are delighted to play a part in their success,” Standridge said.