That Little Extra

"The difference between ordinary and extraordinary is that little extra."      –Former Dallas Cowboys coach, Jimmy Johnson

In their book 212 The Extra Degree, Sam Parker and Mac Anderson point out the fact that at 211-degrees, water is hot.  At 212-degrees it boils.  With boiling water comes steam and steam can power a locomotive. They point out that "it's the one extra degree of effort, in business and in life, that can separate the good from the great."

So, what does that mean?

It's inconvenient to go out of your way to recognize and appreciate people all day long.  It's time consuming. Where in the world can you find the time to meet people for coffee or to call somebody just to tell them you are thinking about them?

The answer lies in these ten two-letter words. "if it is to be, it is up to me." You don't have to do these  things.. Nobody will make you. In fact, your competition would prefer that you don't. Have you ever heard the adage, "IF you don't take care of your customers, somebody else will?" Well, it's the truth.  And it hold true for your customers, your friends, your family, and even your spouse. "If you don't appreciate your people, somebody else will." And when they do, you lose.

Robin M. Hensley, author of Raising the Bar, is a business development coach specializing in coaching attorneys and CPA's who are at the top of their game, to maximize their rainmaking skills. She has built a career out of not only being an Extra-Miler, but she teaches her clients these same principles as well.

"I look for excuses to send people notes on a daily basis," said Hensley. "If I see someone at a conference and can't get across the room to speak with them, I'll send them a note to say, "I'm sorry we didn't get a chance to speak.  Let's have lunch.'"

Mrs. Hensley believes that taking  the extra few minutes to send an actual greeting card, as opposed to just an email, sets her apart and shows someone that she recognizes them as a human being.  "A written note also shows that you're a very thoughtful and organized person."

I have found a system that easily allows me to act on my promptings to appreciate my contacts without breaking the bank. SendOutCards allows you to send someone an actual greeting card in your own handwriting and with your own signature and personal photos in just seconds and it also allows you to send gifts along with the cards, all with the ease and simplicity of a few mouse clicks.

More tips to follow……