Author: Martin Thoma

by Martin Thoma -

Can you brand sand?

Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…

by Martin Thoma -

When your brand says no

Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…

by Martin Thoma -

Nonprofits: Needy For brand

Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…

by Martin Thoma -

What’s in your brand?

Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. Opinions, commentary and other essays posted in this space are wholly the view of…

by Martin Thoma -

The CEO and brand stewardship

Editor’s note: Martin Thoma is an author, speaker and blogger on how to live your brand. The malfeasance of engineers and executives at two of the world’s leading automakers brings…

by Martin Thoma -

Brand Inciter: Startups Need Brand Strategy, Now

There’s tremendous startup activity in Arkansas. In the northwest, the Walmart-fueled economy is generating dozens of shopper marketing services and tech companies every year. UAF researchers are producing innovative science…