Author: Martha Londagin

by Martha Londagin -

Beyond just funding

“Brick and Mortar Banks Are Dead” was the headline of a Business Insider story in October 2011. Other sentiments abound on online financing sites, but in a thriving entrepreneurial ecosystem…

by Martha Londagin -

Entrepreneurs and the 5 C’s

Every small-business borrower and banker is familiar with the “five C’s” of credit that affect lending decisions — character, capacity, capital, collateral and conditions. Of the five, only the first…

by Martha Londagin -

Look to the fans in the stands

Let’s face it: truly “small” small businesses can’t afford Arkansas Razorback team sponsorships, stadium advertising and television ads during the big game. However, a local sports team marketing plan is…

by Martha Londagin -

The ‘Greenway consumer’

I would wager that every person in Northwest Arkansas reading this article has by now physically been on some part of the 36-mile Razorback Greenway. This paved trail is abuzz…