Arkansas retailer, Texas manufacturer team up to launch new ‘bed-in-a-box’ mattress

by Talk Business & Politics staff (staff2@talkbusiness.net) 68 views 

An Arkansas retailer and Texas manufacturer are teaming up to produce two new “bed-in-a-box” products to capitalize on the growing online mattress sales market.

The RiteBed will be produced at the Fort Worth Sleeptronic facility and sold online through Perryville-based Bedding Mart. The two companies have invested nearly two years in research and development to deliver what they believe to be “the most feature-rich, American-made, quick order and setup mattress” on the online market.

According to RiteBed CEO Brad Jordan, the product will come in two forms — an all-foam and a hybrid. The all-foam will feature support layers for customers who want to sleep “in the mattress,” Jordan said, while the hybrid (No. 2) will feature the same support layers and a fabric-wrapped spring for those wanting to sleep “on top of the mattress … for significant pressure relief.”

“We operate a chain of stores — and the in-store environment is a good choice for some consumers,” Jordan said. “However, today’s consumers are moving online in a major way, so we partnered with our top supplier, Sleeptronic, to develop a product line that shop-at-home customers will love. Bedding Mart operates more than a dozen stores across a three-state area.

Sleeptronic is a family-owned mattress manufacturer that operates a more than 200,000-square-foot manufacturing facility in Fort Worth. The company manufactures more than 1,000 mattresses a day and serves furniture and mattress stores nationwide as well as hotels, motels and, online customers.

“Our advanced manufacturing capabilities produce products that are designed to appeal to a broad range of consumers, with a focus on delivering exceptional values,” said Anthony Klatt, director of sales & marketing for Sleeptronic. “We’re on top of industry trends and as such are honored to be chosen to manufacture the RiteBed.”

RiteBed is available now and and will ship at no charge via UPS or Federal Express within 2 to 5 business days. For pricing, financing and trial details, click here.

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