CJRW’s Zack Hill recaps SXSW Interactive
by March 27, 2016 8:06 am 187 views
CJRW’s director of digital, Zack Hill, was a guest on this week’s edition of Talk Business & Politics. He recapped his team’s recent trip to South by Southwest, the tech festival that takes place annually in Austin, Texas.
“It’s a little bit of controlled chaos, honestly,” Hill said of the mega-conference. “It is the epicenter of where you’re going to see technology get exposed to the world… and how marketers can take advantage of these new technologies and applications and apply them to their businesses.”
Hill and his CJRW co-workers attended four days worth of breakout sessions at SXSW. Some of the panels included:
- Virtual Football with Bret Bielema
- Ten Big Legal Mistakes Made by Internet Companies
- Innovative Brands Using Data-Driven Marketing Recap
- Internet of You – Wearable and Underskin Marketing
- The Future Will Be Personalized
- Content Now! Stop Advertising, Start Publishing
- Email is the Devil and Must be Vanquished
- 140 Characters, Zero Context
- SXSW Trade Show
- Traditional’s and New Media’s Impact on the 2016 Election
- How to Cultivate Online Brand Ambassadors
- Let’s Drop the Term “Millennials”
- Smart Ad Campaigns: It’s Not About the Product
- 360 Storytelling in VR
- Creative Thievery = What’s Yours Is Mine
- That Snapchatter Makes More Than You
You can read a recap at the daily links above and you can catch Hill’s full interview below.