Apple Pay Is Poised To Tap Into The Trillion-Dollar Service Industry

BusinessStartups / Technology

by Talk Business & Politics staff ([email protected]) January 25, 2015 9:39 pm 93 views 

Sam Madden, co-founder of PocketSuite and contributor to Enterpreneur magazine, explains how Apple Pay is poised to have a powerful impact on “consumer-facing” industries.

Madden notes that Apple Pay has yet to fully tap into the services industry, but he outlines four reasons why he expects it to:

  • Customer convenience. Consumer adoption of Apple Pay has been huge so far, as its one-touch thumbprint ID is the most convenient way to pay.
  • Mobile. Most service business owners – trainers, cleaners, photographers, handymen, etc. – are on the go.
  • Payment security. Credit card hacking is a huge threat to consumers in the U.S. Apple Pay bypasses the swipe.
  • Brand association. Integrating Apple Pay into your business gives you direct brand association with Apple, a brand of trust.

Read more of Madden’s thoughts at this link.