Tyson venture brings cheaper chicken to India
by November 14, 2013 12:39 pm 86 views
Tyson Foods in conjunction with its joint venture partner, Godrej recently announced a new chicken product inside its India operations.
The partnership introduced its “Real Good Chicken” brand priced at 76 cents (US) for a 400 gram package, according to a press release out of India earlier this week.
White-meat products such as this have been a rarity for many Indian households as inflationary pressures forced homemakers to reduce the quantity of protein in their diets, according to
Arabind Das, chief operating officer of Godrej Tyson Food Ltd.
“The range of products under the brand will not just provide consumers affordable and safe quality chicken but enable them to make protein an integral part of the diet, he said.