It’s all about the points — the points system, that is.
As the hotel landscape has changed in recent years, so must the Little Rock skyline.
On Tuesday night, city officials okayed a deal to transfer the lease of the Peabody Hotel to the Marriott Hotel brand.
Our content partner, Fox 16 News, reports:
The new agreement runs for 15 years with an option to renew. It also includes a $16 million renovation of the property’s 418 rooms and 22 suites.
“The Peabody has really been a landmark for the last 10 years in Little Rock,” says Gretchen Hall, the president and CEO of the Little Rock Convention and Visitors Bureau. “It’s a large structure, it’s the state’s largest hotel, and it’s our landmark convention hotel, so it’s really a big deal and we’re excited about the transition moving forward.”
Moving to the Marriott brand will position the hotel as more attractive for groups looking to take advantage of hotel point systems when planning convention business.
City leaders expect the name transfer to result in more convention business, which should lead to more revenue for the advertising and promotion board.
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