Acxiom Corp. announced Dana Hayes, Jr. as group vice president of partner development. Hayes will lead a new team focused on building strategic partnerships and distribution relationships to advance data-driven marketing and advertising globally.

Hayes has more than 15 years of direct experience in digital media and marketing.

He has held a number of online leadership roles with digital brands and advertising networks for companies such as weather.com, Travora Media, QuadrantONE and Tribune Company.

Hayes holds an undergraduate degree from DePauw University and an MBA from the University of Chicago, Booth School of Business.

“Today's marketers need smart, connected experiences across all their partners to drive better results,” said Nada Stirratt, Acxiom’s chief revenue officer. “When marketers, agencies, publishers, and analytics teams work in concert, using the best available data, marketing becomes more effective, and customer experiences become more relevant and engaging. I can think of no one better than Dana to help us build the partnerships necessary to do this.”

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