A few weeks ago, downtown Little Rock’s streets were crowded for a first-of-a-kind festival — one involving food trucks.

The untraditional food fare brought out a hungry mob of food connoisseurs who enjoyed a wide variety of choices. The atmosphere on Little Rock’s Main Street resembled a carnival to some.

There were hot dogs, pizza, catfish and down-home cooking. But one vendor had a distinctively different menu. Called Green Cuisine, food truck vendor Lori Moore’s offerings are meatless. She’s a vegetarian and so is her menu.

Why did Moore choose these offerings? How popular are her dishes? How did this restaurant veteran choose to go mobile?

For an inside look at the business of food truck vendors, watch the video below.