What do football, modeling and sustainable fashion design have in common?
They all served as the catalyst to launch 29-year old Chris Yura’s clothing company.
This former Norte Dame football player later became a worldwide model. In the process, he soaked up all he could regarding the fashion industry.
It perturbed him that an article of clothing could earn a "Made in the USA" label even if it wasn’t made in the states. Likewise, some clothing is presented as "100% recycable" with as little as 20% recycable materials.
Yura started SustainU, a clothing line that markets to college campuses: T-shirts, hoodies, sweatshirts, etc. SustainU makes its clothing domestically in the Carolinas using PVC free ink and 100% recycled materials in its articles.
Learn more about SustainU and its efforts to truly bring sutainable clothing to market in this video below.