Democratic incumbent Sen. Blanche Lincoln is rolling out two new TV ads.  In an email from her campaign today, Lincoln shares a "sneak preview" of the two spots.

The first spot, "Differences that Matter," singles out contrasts between Lincoln and Republican challenger Cong. John Boozman.

Lincoln says Boozman’s support for privatizing Social Security is wrong and something she doesn’t support. She also claims Boozman supports a national sales tax.

"I think John’s idea for a 23% national sales tax on everything you buy is just a plain bad idea," says Lincoln in the spot.

In the second ad, "Better for Arkansas," Lincoln discusses her role in health care reform.

She says voters have given her "an earful" on the subject.

"Some of you are angry that it went too far and others said it didn’t go far enough," she says.

Lincoln says in the spot that "a government-run program wasn’t right for Arkansas and I made sure we stopped that."

Health care reform is still a volatile and sore subject with a majority of Arkansas voters, according to recent polls.

You can watch both spots below.

UPDATE: The Lincoln campaign declined to give further details on the start date and airing of the new TV ads. Boozman’s campaign responded to a request for comment.

“Ask any economist, Senator Lincoln’s out-of-control spending spree and allegiance to President Obama has us on track to bankrupt Medicare, bankrupt Social Security, and will lead to higher taxes on all Americans.  She seems intent on scaring voters because she is on the wrong side of Arkansans on every issue.  Her attacks against John Boozman and continued defense of Obamacare reek of pure desperation.  Next thing you know she will be accusing Congressman Boozman of wearing a Florida hat at a Razorback game,” said Boozman’s campaign manager Sarah Huckabee.